Tag: IT

Before people become too incredulous with this statement this author believes no. Web design is not dead, neither are the firms who are offering such services dead. It was something I heard recently with regard to the proliferation of blog publishing systems and with many sites offering free templates.With the apparent availability of a cheap instant web presence, is there is any need for anyone to sit down any more and learn how to create a website from scratch and all the programming and design skills that this demands, and subsequently for any business to invest in the people who offer that service? Well obviously this statement is something of an insult to all the talented designers and programmers out there, and the million of students investing time into learning these skills, and fortunately the statements are wide of the mark. Businesses do want to hire web design companies, and personally I think it’s in their interests to do so. The purpose of this article is not to simply knock creators of templates, as they are designers themselves – it is simply to suggest that there is sometimes there is an alternative, that will pay dividends in the long run.

Businesses want to cut corners, the market is tough globally – when faced with the choice of spending $5,000 on a site and less than a $100.00 for some businesses it is an easy choice. There are millions of ready to go websites out there, some are stunning, some are quite frankly not. Some are dated, some are not. But my advice to any business would be not to dive into the ‘cheap end’ immediately.

Having a professional web design company design a bespoke website will enhance your brand, it isn’t a necessarily a question of avoiding duplication, i.e risking choosing a cheap template another company is using, it’s about starting your own perception of your business on a strong footing, giving you the confidence in your brand from the outset. A professional web design company will be able to work with you from the ground up to achieve a brand you can be proud of. If you work with a committed web design team from the start they can grow with your company, understand your goals and react to your changing business goals. In that sense they become a valued extra member of your team.

It’s understandable why many businesses strive to cut costs, especially start-up businesses, but in today’s crowded markets and where your on-line presence has become critical, it’s worth listing your web presence on your list of costs as high as your office IT requirements.

It’s estimated that more than 300,000 mobile applications have been developed over the past three years and have been downloaded a whopping 10.9 million times. Considering the demand for mobile apps is predicted to peak around 2013, it’s no surprise at all that creating iPhone apps is one of the key activities of those in the web development industry. >

For those not in the know, iPhone apps are applications that have been specifically built for the Apple iPhone model of smart phone. Some iPhone apps also work across recent versions of the Apple iPod touch and other competing models of smart phone. iPhone applications are specifically developed software tools that are downloadable from the Apple iTunes store. Once downloaded, the app appears as an icon on the screen of the iPhone and is accessed by touching the icon which launches the application, thus avoiding the use of a web browser.

The production of iPhone apps is a thriving area of web development because, due to the popularity of iPhones and mobile internet access, they give businesses a new competitive edge in their online marketing campaigns. Cashing in on the popularity of iPhones and the addictive nature of downloads, time invested in advancements in web development for iPhone apps ensures that they are an interactive, useful and informative way of promoting a product, website or service. Capturing the attention of time-poor potential customers relies on creating an instant connection which is why web development teams are so focussed on the advancement of iPhone apps. Apps have the simple and important capacity to appeal to the short attention spans and internet addictions of the target audience. As well as promoting the brand, product of service in an enjoyable way, iPhone apps serve a useful purpose by providing immediate and convenient access to tools and/or entertaining content.

Web development is the area of technological advancement that has the most to offer in the production of iPhone apps because it is the area of IT that is focussed on the ‘back-end’ functionality of web programs and websites. While apps must be attractive to look at, and some degrees of web design skills are involved, it is web development skills that put the actual ‘application’ in the app. For businesses wanting their products and services to dominate over the next couple of years, there is no greater advantage available than that offered by the iPhone app – that’s unless a new mobile broadband device is introduced in the meantime, which could just occupy the services of web development instead!

Infinite IT Solutions is one of the leading companies who are providing services of web development in Melbourne. Infinite IT Solutions also providing online marketing, website design and seo service in Melbourne.