The search engine giant Google has made it clear that it wants nothing but uncompromisable user satisfaction, and is ready to take every possible measure to make sure about it. Commercial ventures operating online are the immediate targets, and the big shot search engine is compelling them to pull their socks to improve customer experience. Penguin and Panda are the two most frequently made updates that keep changing from time to time, and the motive is clear. No way would a low quality digital merchandizing body be allowed to make it to SERPs, and that calls for an urgent modification in concerned eCommerce web design.
The dual motive
As far as a productive eCommerce website design assignment is concerned that satisfies human users and web spiders, experts are often found to make suggestions. Considering little over few hundred criteria set by Google before awarding a site its deserved ranking, its still far cry to spot the exact methodology to satiate such web regulations. Nevertheless, suggestions like the following are expected to result better output, both in terms of organic ranking and improved customer satisfaction. Automatically, upon satisfying these two conditions, the respective site is likely to enjoy more inbound traffic volume and better rate of conversion.
Tips for an eCommerce web designer to follow
Real time review from genuine customers draws attention, and that convinces search bots that the eCommerce website has something worth of consideration
Gone are those days when a commercial site was maintained for transactional activities only. Modern day eCommerce web design concepts demand the designer to turn the site as a source of fruitful information as well
Co-citation with other commercial ventures can work, provided the
eCommerce website in question maintains a good link neighborhood. Reference from the leaders about a specific product/service naturally creates buzzwords, and thats sufficient for the bots to sniff and crawl the site content before rewarding the rank
As part of the link building strategy adopted by the eCommerce web designer, the site should make its presence felt in social networking domains to form connection and interact with the existing clients and prospective leads
Strategies proposed specifically for eCommerce sites understand the value of responsive web design, implying that the website is accessible even from mobile devices. Considering the number of smart phone users increasing day by day, this is indeed a smarter yet essential step to be taken
Merge eCommerce website design with new age SEO concepts
Need of the hour is to shift bases from traditional SEO concepts, and the eCommerce web design job should stay in sync with the new age concepts used in search engine optimization. Stay active- thats the mantra to be followed, but thats not all. Being visible from almost all the digital platforms isnt going to add much value, unless the commercial site offers something useful to the visitors. Conventional SEO may still be useful to attain desired ranking, but holding that position is a steep challenge. Thats where the strategy needs to make a changeover, and other than just offering visual appeal, the eCommerce website design should concentrate to offer something beneficial for the visitor.