Pillars of Successful Modern Web Design in New York and New Jersey

Website is the most important thing for any business, especially for the online business. Websites are the best way to educate your customers about your offerings, to promote your products and services among your target customers. With the changing technology, requirements of consumers are also getting upgraded. So, it is recommended for you to consider few factors while designing your business’s website.

Website is the most important thing for any business, especially for the online business. Websites are the best way to educate your customers about your offerings, to promote your products and services among your target customers. With the changing technology, requirements of consumers are also getting upgraded.

Gerry Matts of Matts and Davidson1 which is a web development company in Westchester NY says about the Web design in Westchester, New York, -The design of your web site has everything to do with how your business is represented. Each visitor is making a decision within 3 to 5 seconds to stay and learn more, or move on to the next website. This is why the design of your site needs to precisely address the audience you are targeting. Matts & Davidson takes the time to define your marketing goals, as well as your audience. The structure of your website’s content, intuitive navigation, and visually inviting design elements, all combine to create a winning design.- (Ref: Matts and Davidson, http://www.mattsdavidson.com/web-design/)

So, it is recommended for you to consider few factors while designing your business’s website. Some of the factors are:
Content is King: Everyone who visits your site will definitely view your content. So, always provide good quality, relevant and descriptive information about your products and services. Quality of your content also impacts your search engine rankings.
SEO: On site and off site SEO contributes majority to the success of a web design. Build friendly URLs so search engines know what your page is about. Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. Avoid using splash and Flash menus. Always use the image ALT attribute and fill in the description to help your images rank as search engines cannot “see” images.
Accessibility: People access the internet through different connections, browsers and devices. They can access from laptops to smart phones, blackberries & iPhones. Your site needs to be usable on any of the platforms that people are likely to access it from.
Regular Updates: Even if your website is a big hit in search engines, it needs to have up-to-date information. A well designed website is all about keeping the web pages fresh and current.
Identify Your Target Audience: You must decide who your target audience are and accordingly you should decide how your website should look and function. There are many demographics like age, gender, profession and technical competency that can influence your design.
Communicate: Always try to communicate with your customers. Make sure your website offers capabilities and reasons for users to leave their email address or other contact details. You can also give a feedback form on your website, so that you can know about the loop holes in your websites.

1. Matts & Davidson: Matts & Davidson Search Engine Optimization team was one of the first Search Engine Optimization (SEO) companies in New York. We offer you creative and cost-effective solutions to your marketing challenges. Office is located at 3 Rye Ridge Plaza, Suite – 111, Rye Brook, New York, 10573. For any enquiry or to get free quotes, call us at 1-800-353-8867 or 914-220-6576 or 914-437-5278. For more details, visit www.mattsdavidson.com. You can email us Fax at1-914-696-0029.

Web Team Roles And Responsibilities

Many people are involved in any web project. Different web projects require different web teams who have their roles and responsibilities.

Content Expert/Client:
Mostly a Content Expert is a Client who determines the project objectives, target audience and user needs, site information and its architecture, provides content materials and other additional resources, provide feedback on content, design and development. Client is the best person who knows the subject matters and requirements of the web site.

Requirements Modeler:
This person is responsible for the collection and maintenance of the system requirements. He is responsible to collect all necessary information of the requirements of the clients and understands how to utilize the design activities accordingly.

Project Manager:
Planning and management of all human and technological elements of the project. His responsibilities includes interaction with client, planning, budgeting, designing of basic concept, management of all other team members involved, supervising the content, technical development, site testing, release and its evaluation, and management of project completion within the time limit and within the budget.

System Architect:
Construction of structure on which the entire web project is to be build is the responsibility of System Architect. To perform this activity lot of skill is required which include excellent modeling skill and he should be experienced with various systems and various designs. His role includes deciding how to organize the content of the website, how to link different web pages and the navigation of all web pages.

System Developer:
He is responsible to build the functionality of the website. They are responsible for integrating components, developing new components and conducting the detailed design of the system.

Content Developer/Content Writer:
This person develops the content of the website that is the information to be provided on the website. His responsibilities includes knowing the content needs, designing the layout of content, research about the content and creating a new content, HTML coding and validating, processing images and maintenance of the content.

Web Designer:
Web Designer is responsible to configure the information and functionalities of the website for effective communication. They work with graphic designer and system developer to make the information and its layout more effective and more real.

Graphic Designer:
The responsibility of Graphic Designer is to prepare the content and layout for the final system which includes photographs, videos, music clips, and much more. He is responsible for developing the overall look of the website to make it more stylish and presentable. He solves the problems which are related to the graphic layout of the web pages, typography, color combinations and the overall consistency. Image processing and web optimization, developing HTML templates and browser/platform testing of the HTML layouts is also done by Graphic Designer.

Configuration Manager:
This person is responsible for the management of configuration which includes configuration identification, control, auditing and status accounting.

System Tester:
Verification and Validation of all the components of the system that whether they are constructed according to the requirements or not is done by system tester. He does the detailed study of each and every components of the website methodically.

All these persons are involved in the designing and development of the website and by the team work of all of them only it is possible to build a successful website which meets clients requirements.

Difference Between Web1.0, Web2.0 And Web3.0

After the invention of World Wide Web the idea behind the technology has been absolutely changed. It opens the new way to see the world through internet. It makes our day to day life easier in all around. We can easily operate our business globally. We can join a MNC and able to work from home easily.
Web1.0: In the beginning of web the information published in a static form well designed with the text and images. The main features of web w.1.0 are hyper-linking and bookmarking of the web pages. There are some design elements of web 1.0
HTML based Static page.
It consists of framesets.
Online guestbook.
HTML form sent through email.

The term Web2.0 was first introduced by OReilly during the brainstorming discussion MediaLive International. The information available in this form is quite different from the past web1.0. It began in 2002 with new ideas to exchange as well as share the content such as Wiki, Weblogs, Widgets, and Tagging etc.
Key difference between web1.0 and web2.0

In Web 1.0 it is only for read. But in web2.0 you can express yourself by writing.
The former was only for corporate bodies. And the later is about you and your communities.
In web.20 you not only interact with site and webmaster you can also communicate with others who access that website.
Web 1.0 was the age of one and only language i.e. HTML web 2.0 is the field of XML.
While web1.0 was depended on advertising, web 2.0 has been popularized by word of mouth.
Previously was meant for website but web 2.0 is not for site it is also about blogs.
In Web 1.0 there was nothing to exchange. Everything was about one way. Through the emergence of web 2.0 you can exchange your thoughts with other and easily converse with them.
The Web 3.0 could be defined as semantic web, personalization like iGoogle, My Yahoo etc.
The semantic web is a more developed extension of WWW. Wit the help of this technology the web content can be conveyed not only in form of natural language, but also be readable by software agent which letting them to locate, share and assemble information more easily. The concept comes out from Sir Tim Berners-Lee the director of W3C with the vision to make the web medium for exchanging the data, information knowledge.
Other features of web 3.0
It will be more portable and personal.
More focused on the preferences of individuals (Me-onomy)
Advertising oriented.
Widgets with drag and drop facilities.
Dynamic content.
User behavior, user engagement etc.
Though this technology not yet capture the whole web world. It has been spreading out slowly. Some big online business houses have started to follow the standard of web 3.0 few of them are spoke.com, twine.com, wink.com. mybloglog.com, friendfeed.com etc.
Some significant features of web 2.0 technology
Clean and Simple design
Number of columns is few.
Simple navigation which is fixed in every pages of the site.
Central layout

The 90s Called, They Want Their Web Design Back!

When you look at your site, can you beam with pride and say to yourself, mighty fine website I have here! Kudos to my website development firm.

Or do you scuff your head, review your competitors site, then look at your site again and mutter to yourself, serves me right for employing this so-so web design firm, I certainly got what I paid for – quite outdated, ancient looking site straight out of the 90s!

If you dont really know what an outdated website looks like, listed here are 5 indicators it is advisable to look out for. Should your site have any of these elements, then maybe youd like to meet with a new website design firm that will help you update the appearance of your website. After all, you dont want your customers to think they got sent back to the 90s!

1.Ugly Patterned background – If your site has this ridiculous background image (patterns commonly), which undoubtedly decreases the website speed (be alarmed that Google also looks at site speed as an aspect in the rankings), then perhaps its time to take down your geocities inspired site and upgrade to a new one. Most brand new sites dont make use of background images because they comprehend it slows down loading time of their sites. Should you want to use one, ensure its related to your website, its optimized and its file size reduced so your website visitors wont need to wait till another century for the picture to finally load.

2.Rotating Flaming Logo – oh yeah please burst into flames already! Anybody whos ever been doing web design knows how outdated this style is. A revolving flaming logo on top of the page, and help you god, utilizing comic sans or some odd looking font from 1998. Helvetica sends out its hello (and would want to remind you that its one of the favorite fonts of designers both offline and online).

3.A copy right notice that says a year thats outdated. Precisely how long has it been since your internet site has been modified? Your customers will unquestionably be turned off or at the least, baffled you havent updated your internet site in a long time. For that matter, nearly anything that signifies an old date! From copyright date, to previous updates on your blogs (folks choose to read something up-to-date, rather than outdated). Additionally, Google likes fresh & new content, so dont be a bit surprised your site isnt positioned on the search results pages.

4.Frames – are you aware of anyone that actually utilizes frames these days? Nobody uses frames any longer. Except if your website hasnt been updated since the late 90s. First, SEO-wise its not the best approach in their book, and second, it just doesnt look nice anymore. Nor will it look nice whenever your site is seen on mobile. And Im sure youre aware, many people these days surf the web on their mobile phones. You dont want to lose that market.

5.A website that only looks good on Internet Explorer. Theres Opera Mini, Chrome, Rockmelt, Firefox and other modest web browsers out on the internet and theyre catching up on the user base of Internet Explorer. Remodel your website and make sure it appears fine on all browsers.

So is your website guilty of the above crimes? Hear this – theres still hope. Redesign your site and get ideas from other websites for any fresh web design trends. Work with a web design firm that will have your own interests at heart. Bear in mind, your website may be old (domain name has been in existence for several years or more), but the user interface can be brand new, kept up to date, and refreshing to your site visitors. Sit down and deliberate the value of your website design and usher in the new web designs of the Modern day!

Tap The Huge Online Market With Right Ecommerce Web Design

In today’s fast paced business world, a website is considered as the extension of your company”s personality in the online world. Without a website, you will surely suffer as you will not be able to tap the huge online world. Today, thousands of people buy products or services from various websites or online stores. If you are a keen observer, you will find that websites have acquired a great role in today”s internet driven world. People love to throng to online stores as they feel they can browse so many things from the comfort of drawing room and most importantly, they can buy things very quickly.

A recent study has shown that users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull looking. If users or customers don’t get attracted to your website, they will never visit your website. To make your website attractive and visually appealing for the customers, you need to acquire the valuable services of a professional and trustworthy Web Design Company. It would be great if you hire the services of a noted web designing company as it will allow you to concentrate on your core competencies. If you have a lot of money, you can go for gorgeous looking website studded with a lot of features. If you have a limited budget, you can opt for less glitzy website.

There are businesses that want to conquer new markets in various cities and countries. For that to happen, you need an ecommerce web design. A right ecommerce web design is so essential to the success of your venture because this is your primary medium for communicating with your clients. Your objective should be to get more users to come back regularly and do transactions with you most of the times. You should understand one thing is that customers don’t like having to go through pages that list out all your products. If you offer them the ability to filter out specific product categories, then they can narrow down their search quite easily and complete the transactions quickly. Consumers generally prefer to sort various products according to their price, size, popularity etc. You can search features, preferably with auto-complete, will make it very easier for your customers to use your site. So, if you want customers to stay on your website for a long period, you need great website designs. With it, you can generate a lot of traffic and surely it will translate into sales and ultimately profits.